A Tribute to the Collection of the World's Best Children's Stories Published by Marshall Cavendish
I’ve reported in the past that Marshall Cavendish has sold the rights to Story Teller to Eaglemoss, another publisher of partworks. However, I’ve found this message from a former MD of Marshall Cavendish, in reply to an email asking if Story Teller could ever be released again.
What a very moving note. I was the MD or Marshall Cavendish and I agree with you: Story Teller was indeed a very nice partwork.
Unfortunately the recent history of partworks in the UK has been quite unforgiving. When Story Teller was first launched in [the] UK it would have been supported by a sizeable TV promotion campaign, which presumably encouraged at least one of your parents or relatives to visit their newsagents on a regular basis.
A complete collection of Story Teller is such a wonderful reflection of commitment as behind it lies the fact that for 60 odd issues someone actually took the trouble to visit a newsagent each fortnight to buy it for a loved one. Yes [Story Teller was] a collection of wonderful stories but also a reflection of commitment and love! If you have a set keep it, never throw it away
Back to the question, could it ever be published again? All things are possible, but as you may recall, many of the original stories were narrated by a veritable who’s who of the British theatrical establishment and the rights would have to be cleared all over again and that would be expensive. The challenge would be promotion, and again the cost.
I will give some thought to this as you rightly said, you are not alone in your appreciation of the series, but unfortunately in 2010 it all comes down to those wretched numbers!